A chain with 100 stores is currently opening between 10 and 12 new stores per year.What performance measure most accurately reflects continuing sales productivity?
A) total sales
B) sales per store
C) sales per square foot
D) sales per square foot in stores open one year or more

Question

Quizplus · Accepted Answer

Looking at the options, total sales would increase with each new store opened, therefore it may not accurately reflect productivity. Sales per store could decrease as new stores are added, which also would not reflect productivity. Sales per square foot may be affected by the size of the new stores, which would skew the measure. Therefore, sales per square foot in stores open one year or more would give the most accurate reflection of continuing sales productivity, as it only includes established stores and eliminates the potential size difference of new stores.

A Chain with 100 Stores Is Currently Opening Between 10