Which statement concerning the American Customer Satisfaction Index is correct?
A) The study is not an accurate representation of U.S. consumers.
B) The total sample size is too low.
C) The ratings of retailers are based on at least 250 interviews with current customers.
D) Department store chains are excluded from the sample of retailers studied.

Question

Quizplus · Accepted Answer

The statement that the ratings of retailers are based on at least 250 interviews with current customers is correct, as per the methodology of the American Customer Satisfaction Index. The other statements are incorrect - the study is regarded as a reliable measure of customer satisfaction, the sample size is considered adequate, and department store chains are included in the sample studied.

Which Statement Concerning the American Customer Satisfaction Index Is Correct