Sales per square foot is a poor performance measure for a ________.
A) traditional department store
B) direct marketer
C) supermarket
D) membership club

Question

Quizplus · Accepted Answer

Sales per square foot is often used as a performance measure for retail stores that have a high level of fixed costs associated with their physical space, such as department stores, supermarkets, and membership clubs. However, for direct marketers who do not have physical stores, this measure is not applicable as they do not have a physical space to calculate the sales per square foot from.

Sales Per Square Foot Is a Poor Performance Measure for a ________