A sales opportunity grid evaluates retail good/service alternatives on the basis of ________.
A) sales per square feet
B) gross margin return on inventory investment (GMROI)
C) net profit estimates over short-run time periods
D) net profit estimates over short-, moderate-, and long-term time periods

Question

Quizplus · Accepted Answer

The sales opportunity grid is a tool used to evaluate retail good/service alternatives based on net profit estimates over short-, moderate-, and long-term time periods. Therefore, the best choice is D. The other options may be relevant factors in the evaluation process but do not provide the comprehensive view that the grid is designed to offer.

A Sales Opportunity Grid Evaluates Retail Good/service Alternatives on the Basis