Which performance measure is generally not used by small retailers?
A) sales per square foot
B) inventory turnover
C) market share
D) markdown percentage

Question

Quizplus · Accepted Answer

Market share is generally not used by small retailers as they do not have the same level of resources or reach as larger retailers to accurately calculate and compare their market share. Sales per square foot, inventory turnover, and markdown percentage are commonly used performance measures by small retailers.

Which Performance Measure Is Generally Not Used by Small Retailers