Recognition of shortage and recognition of unfulfilled desire are components of which stage of the consumer decision process?
A) information search
B) purchase behavior
C) problem awareness
D) evaluation of alternatives

Question

Quizplus · Accepted Answer

The stage of problem awareness involves recognizing a shortage or unfulfilled desire, which is then followed by the information search stage where the consumer tries to gather information about possible solutions to the problem, evaluation of alternatives stage where the consumer compares different options, and finally, purchase behavior stage where the consumer makes a decision and buys the chosen product or service.

Recognition of Shortage and Recognition of Unfulfilled Desire Are Components