A consumer's decision process is comprised of two parts: ________ and ________.
A) purchase; post-purchase behavior
B) the process itself; the factors affecting the process
C) need recognition; stimuli
D) demographics; psychographics

Question

Quizplus · Accepted Answer

The consumer's decision process involves the process itself (the steps a consumer goes through when making a purchase decision) and the factors affecting the process (such as cultural, social, personal, and psychological influences).

A Consumer's Decision Process Is Comprised of Two Parts: ________