A consumer makes full use of the decision process in ________.
A) impulse purchases
B) extended decision making
C) limited decision making
D) routine decision making

Question

Quizplus · Accepted Answer

Extended decision making involves a thorough decision-making process that takes more time to gather information and evaluate options. This process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Therefore, a consumer who fully uses this decision-making process is likely engaging in extended decision making. Impulse purchases, limited decision making, and routine decision making involve less thorough decision-making processes with varying levels of information search and evaluation.

A Consumer Makes Full Use of the Decision Process in ________