In limited decision making,consumers ________.
A) use each purchase process step, but do not spend a great deal of time on each step
B) view products to have high perceived risk
C) are unwilling to spend much time on shopping
D) spend much time on information search

Question

Quizplus · Accepted Answer

Limited decision making refers to a purchasing decision that is made with some thought and effort put into it, but not as much as extensive decision making. Consumers using limited decision making will go through each step of the purchase process, but will not spend a great deal of time on each step. Option B describes perceived risk, which can be a factor in any type of decision making. Option C describes habitual decision making, where consumers do not put much thought into the decision at all. Option D describes extensive decision making, where consumers will spend a lot of time researching and evaluating options before making a purchase.

In Limited Decision Making,consumers ________