Which reference group has the greatest impact on consumers?
A) aspirational
B) face-to-face
C) membership
D) dissociative

Question

Quizplus · Accepted Answer

Face-to-face reference groups have the greatest impact on consumers because they are the most influential in shaping consumer behavior. These groups are made up of people who are in close contact with the consumer, such as family, friends, and coworkers. They provide consumers with information about products and services, and they can influence consumers' attitudes and behaviors.

Which Reference Group Has the Greatest Impact on Consumers