Which of the following is true of the final stage of the integrated marketing communications (IMC) planning process?
A)It involves deciding the role of each promotional-mix element.
B)It involves determining the importance of each promotional-mix element.
C)It involves finding out the coordination between all the promotional-mix elements.
D)It involves monitoring, evaluating, and controlling the promotional program.
E)It involves performing activities to implement the promotional programs.

Question

Quizplus · Accepted Answer

The final stage of the IMC planning process involves monitoring, evaluating, and controlling the promotional program to determine if it is achieving its intended objectives. This involves analyzing feedback from customers and sales data to assess the effectiveness of the promotional mix elements that were implemented in the previous stage of the process. The other options describe activities that occur in earlier stages of the IMC planning process.

Which of the Following Is True of the Final Stage