Which of the following is the final stage in the integrated marketing communications (IMC) planning process?
A)Reviewing the marketing plan and situation analysis
B)Determining the promotional budget
C)Monitoring, evaluating, and controlling the promotional program
D)Developing the integrated marketing communications program
E)Determining the media strategy

Question

Quizplus · Accepted Answer

Monitoring, evaluating, and controlling the promotional program is the final stage in the IMC planning process. This involves reviewing the effectiveness of the communication channels and adjusting the program as needed to ensure that it meets marketing objectives.

Which of the Following Is the Final Stage in the Integrated