Q 104

How does the integrated marketing communications (IMC) plan approach differ from traditional approaches to promotion? A)IMC puts more emphasis on advertising and less on sales promotion. B)IMC puts more emphasis on sales promotion and less on public relations and publicity. C)IMC recognizes that marketers must be able to use a wide range of marketing and promotional tools to present a consistent image to target audiences. D)IMC places barriers around the various marketing and promotional functions and requires that they be planned and managed separately. E)IMC predominately makes use of mass media communications in order to attract and retain customers.

Multiple Choice