_____ involves the process for planning, executing, evaluating, and controlling the use of the various promotional-mix elements to effectively reach out target audiences.
A)Marketing information system management
B)Integrated marketing communications management
C)Customer relationship management
D)Differential communications management
E)Communications process accounting

Question

Quizplus · Accepted Answer

The process described in the question is that of integrated marketing communications (IMC) management, which involves coordinating and utilizing all promotional elements in a cohesive and effective manner to reach target audiences. Options A, C, D, and E are not directly related to this process.

_____ Involves the Process for Planning, Executing, Evaluating, and Controlling