Which of the following touch points relates to unanticipated references or information about a company or brand that a customer or prospect receives from sources that are beyond the control of the organization?
A) Company created touch point
B) Intrinsic touch point
C) User created touch point
D) Unexpected touch point
E) Customer initiated touch point
Correct Answer:
Verified
Q110: How does the integrated marketing communications (IMC)
Q111: _ involves the process for planning, executing,
Q112: According to an integrated marketing communications planning
Q113: Typically, a marketing plan usually includes:
A)a corporate
Q114: According to an integrated marketing communications planning
Q115: The development of the advertising message that
Q117: Which of the following is true of
Q118: Which of the following is the final
Q119: Which of the following is a question
Q120: The stage of the IMC planning process
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