The development of the advertising message that the marketer wants to convey to its target audience is called the _____.
A)creative strategy
B)media strategy
C)distribution strategy
D)channel strategy
E)user strategy

Question

Quizplus · Accepted Answer

The development of the advertising message is primarily handled by the creative strategy, which involves determining the message, tone, and brand positioning that the advertisement will convey to its target audience. The media strategy, distribution strategy, and channel strategy are important elements of the overall marketing plan, but they relate more to the means of delivering the message rather than its content. The term "user strategy" is not commonly used in marketing and does not relate directly to the development of the advertising message.

The Development of the Advertising Message That the Marketer Wants