A magazine ad features a picture of a woman walking along a beach on a bright, sunny day with the headline, "Arianne sun screen lotion provides better UV protection than Gisele sun screen." This ad is an example of:
A)confrontational advertising.
B)two-sided advertising.
C)comparative advertising.
D)a verbal appeal.
E)refutational advertising.

Question

Quizplus · Accepted Answer

The ad is comparing two brands of sun screen and claiming that Arianne provides better UV protection than Gisele. This is an example of comparative advertising.

A Magazine Ad Features a Picture of a Woman Walking