_____ is the practice of either directly or indirectly naming competitors in an ad and measuring the similarity or dissimilarity of one or more specific attributes.
A)Slice-of-life advertising
B)Two-sided advertising
C)Comparative advertising
D)Verbal appealing
E)Refutation advertising

Question

Quizplus · Accepted Answer

Comparative advertising is the practice of either directly or indirectly naming competitors in an ad and measuring the similarity or dissimilarity of one or more specific attributes.

_____ Is the Practice of Either Directly or Indirectly Naming