Which of the following statements best describes a reason for using comparative advertising?
A)It prevents a new market entrant from positioning itself against established brands.
B)It positions a brand in the evoked set of alternate brands that consumers consider.
C)It is perceived as more ethical than non-comparative ads.
D)It is generally not considered to be useful for new brands.
E)It is not permitted by the Federal Trade Commission.

Question

Quizplus · Accepted Answer

Comparative advertising helps position a brand in the evoked set of alternate brands that consumers consider by highlighting the brand's advantages over its competitors. This can increase the brand's visibility and consideration.

Which of the Following Statements Best Describes a Reason for Using