A(n) _____ is a special type of two-sided message in which a communicator presents both sides of an issue and then disproves an opposing viewpoint.
A)contradictory appeal
B)nonverbal message
C)emotional appeal
D)refutational appeal
E)slice-of-life appeal

Question

Quizplus · Accepted Answer

A refutational appeal is a special type of two-sided message that presents both sides of an issue and then disproves an opposing viewpoint. This technique is often used in persuasive messages, such as advertising or political speeches, to address potential objections or counterarguments that the audience may have. By presenting and refuting an opposing viewpoint, the communicator can build credibility, demonstrate expertise, and increase the persuasiveness of their message.

A(n) _____ Is a Special Type of Two-Sided Message in Which