Typically, advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information in order to:
A)gain the attention of consumers.
B)enable consumers to draw their own conclusions.
C)reinforce the primacy effect.
D)get consumers to engage in more simplistic processing.
E)distract consumers from the negative aspects of the product.

Question

Quizplus · Accepted Answer

Advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information in order to gain the attention of consumers. This technique is known as "incongruity advertising" and is used to create a surprise or shock that interrupts the consumer's attention and promotes the memory retention of the ad.

Typically, Advertisers Design Ads in Which the Visual Portion Is