A radio commercial begins with the following line: "Our competitors think we can't sell furniture for so little money, but we want our customers to know that we work hard to bring you value for your dollar, and our prices are for real." The furniture store is using a(n) _____ appeal.
A)one-sided
B)functional
C)emotional
D)refutational
E)slice-of-life

Question

Quizplus · Accepted Answer

The commercial uses a refutational appeal by addressing the argument made by their competitors that they can't sell furniture for so little money. They are trying to refute this argument by stating that they work hard to bring value for the customer's dollar and their prices are real, thus persuading their customers to trust and believe in their brand.

A Radio Commercial Begins with the Following Line: "Our Competitors