An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content. It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste. The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market. This is an example of a:
A)confrontational appeal.
B)recency appeal.
C)nonverbal message.
D)refutational appeal.
E)one-sided messagE.In the above scenario, Pete's Peanut Butter is using a refutational appeal.In a special type of two-sided message known as a refutational appeal, a communicator presents both sides of an issue and then refutes an opposing viewpoint.

Question

Quizplus · Accepted Answer

The advertisement for Pete's Peanut Butter uses a refutational appeal by acknowledging the common perception that peanut butter has a high fat content and then refuting it by highlighting the product's high protein and fiber content, as well as its lower fat content compared to other brands.

An Advertisement for Pete's Peanut Butter Centers on the Perception