For which of the following media is the processing of information in advertisements likely to be externally paced?
A)Television and radio
B)Magazines and billboards
C)Magazines and newspapers
D)Transit advertising and billboards
E)Internet and direct mail

Question

Quizplus · Accepted Answer

Television and radio advertisements are likely to be externally paced as they are timed and delivered at a set pace. The viewer or listener has no control over the speed at which the message is delivered. On the other hand, media like magazines, newspapers and internet allow the viewer to control the pace of information processing. Transit advertising and billboards may not require any processing of information and hence may not be externally or internally paced.

For Which of the Following Media Is the Processing of Information