Which of the following statements is true of the use of humor in ad campaigns and commercials?
A)Humorous commercials are always perceived as entertaining.
B)Humorous commercials distract a receiver from counterarguing against an advertiser's message.
C)Research evidence proves humor does not wear out as fast as other types of advertising appeals.
D)Humor is not used in print ads but is only presented through radio and TV commercials as these media forms lend themselves to the execution of humorous messages.
E)High-involvement products are better suited for advertising humor than low involvement products.

Question

Quizplus · Accepted Answer

Humorous commercials can be effective in distracting receivers from counterarguing against an advertiser's message, as they are focused on being entertained by the humor rather than critically evaluating the message. However, this does not necessarily mean that all receivers perceive the commercials as enjoyable or persuasive.

Which of the Following Statements Is True of the Use