The _____ is an approach to explain the curvilinear nature of fear appeals that suggests that both the cognitive appraisal of information in a fear appeal message and the emotional response mediate persuasion.
A)protection motivation model
B)non-monotonic model
C)cognitive response model
D)response-stimuli hierarchy
E)persuasive delimiter model

Question

Quizplus · Accepted Answer

The protection motivation model explains how people respond to fear appeals by considering both cognitive appraisals and emotional responses, which mediate the persuasive effect of the message.

The _____ Is an Approach to Explain the Curvilinear Nature