Which of the following situations would be most conducive to the use of a comparative advertising message?
A)When a company is a market leader with high market share
B)When a company is a market leader and is concerned about a new, smaller company entering the market
C)When a market leader wants to promote its brand to customers of smaller companies in the same industry
D)When a company with a new brand wants to position that brand against established brands
E)When a company wants its audience to know the different companies that it is competing with

Question

Quizplus · Accepted Answer

Comparative advertising is most effective when a new brand wants to position itself against established brands to highlight its unique features or advantages.

Which of the Following Situations Would Be Most Conducive to the Use