The notion that a low-credibility source may be just as effective as a high-credibility source with the passage of time is known as the:
A)sleeper effect.
B)time/place consequence.
C)open source paradox.
D)decay effect.
E)mirage effect.

Question

Quizplus · Accepted Answer

The notion that a low-credibility source may be just as effective as a high-credibility source with the passage of time is known as the sleeper effect. This means that people may initially discount the information they receive from a low-credibility source, but over time, they may forget the source and remember the message, which may then be just as persuasive as if it had come from a high-credibility source.

The Notion That a Low-Credibility Source May Be Just as Effective