Promotional planners need to know how decisions about each independent variable influence the stages of the response hierarchy so that they don't enhance one stage at the expense of another.
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Question

Quizplus · Accepted Answer

This statement is true, as promotional planners need to consider how each decision about independent variables (such as message content or media choice) may impact each stage of the response hierarchy (awareness, interest, desire, action), and ensure that they don't prioritize one stage over another to the detriment of overall effectiveness. The example given about a humorous message potentially undermining comprehension supports the importance of understanding how different variables can impact each stage of the hierarchy.

Promotional Planners Need to Know How Decisions About Each Independent