_____ is the process where a receiver adopts the opinion of a credible communicator since he or she believes information from this source is accurate.
A) Identification
B) Compliance
C) Internalization
D) Conformity
E) Yielding
Correct Answer:
Verified
Q20: Promotional planners need to know how decisions
Q21: Which of the following statements is true
Q22: The notion that a low-credibility source may
Q23: A fatal accident at the production facility
Q24: A television ad for VenusCell Inc. shows
Q26: _ is the extent to which a
Q27: CL Inc., a cellphone company, features Lean
Q28: Marketers who try to select spokespeople whose
Q29: Which of the following statements is true
Q30: Marketers typically select spokespeople whose traits will
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents