Which of the following statements is true about the use of corporate leaders as advertising spokespersons?
A)Many companies believe the use of a company president or CEO is an ineffective way of expressing the company's commitment to quality and customer service.
B)Only Fortune 500 companies use corporate leaders as spokespersons.
C)If a firm's image is too closely tied to its leader, it will face problems if and when the leader leaves the company.
D)Corporate spokespersons are ineffective for consumer products.
E)Corporate spokespersons improve the message source image but have no effect on its trustworthiness.

Question

Quizplus · Accepted Answer

If a company's image is too closely tied to its leader, it could face difficulties if the leader leaves the company. This is because consumers may perceive a decline in the quality of the company's products or services if the leader has been associated with their quality. Therefore, companies must ensure that their image is not solely dependent on a single individual, but rather on the brand's overall reputation.

Which of the Following Statements Is True About the Use