CL Inc., a cellphone company, features Lean Carter, a popular movie actor, in all of its print and broadcast advertising. The reason behind choosing the actor is that she is more likely to attract potential customers. The company faces heavy competition and the marketing team concluded that using a popular spokesperson will help break through the advertising clutter. Which of the following stages of the persuasion matrix is CL Inc. trying to influence?
A)Reception
B)Channel
C)Attention
D)Presentation
E)Behavior

Question

Quizplus · Accepted Answer

CL Inc. is trying to influence the attention stage of the persuasion matrix by using a popular spokesperson to attract potential customers and break through the advertising clutter. The attention stage refers to the extent to which the target audience notices a message or advertisement.

CL Inc, a Cellphone Company, Features Lean Carter, a Popular Movie