A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity is his or her perceived:
A)expertise.
B)attractiveness.
C)trustworthiness.
D)similarity.
E)likability.

Question

Quizplus · Accepted Answer

The study by Roobina Ohanian found that the perceived expertise of a celebrity endorser is the characteristic that most significantly influences consumers' intentions to purchase a product.

A Study Conducted by Roobina Ohanian About Consumers' Perceptions of Celebrity