A(n) _____ doesn't actually deliver a message but draws attention to and enhances the appearance of an ad.
A)direct source
B)indirect source
C)message shaper
D)source mirage
E)source echo

Question

Quizplus · Accepted Answer

An indirect source is a type of advertising source that doesn't deliver a message but rather draws attention to and enhances the appearance of an ad. Other choices are not appropriate. Direct source is a celebrity or spokesperson who delivers a message in an advertisement. Message shaper refers to how a source can transform a message to be more appealing to the audience. Source mirage and source echo are not recognized terms in the context of advertising.

A(n) _____ Doesn't Actually Deliver a Message but Draws Attention