According to the persuasion matrix, which of the following is an independent variable in the consumer's response process?
A)Attention
B)Comprehension
C)Destination
D)Yielding
E)Retention

Question

Quizplus · Accepted Answer

The persuasion matrix identifies independent variables as the controllable elements of the communication process, such as the source, message, channel, and destination. "Destination" refers to the target audience or the end point of the communication, making it an independent variable.

According to the Persuasion Matrix, Which of the Following Is