Which of the following source characteristics is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?
A)Expertise
B)Trustworthiness
C)Physical attractiveness
D)Compliance
E)Internalization

Question

Quizplus · Accepted Answer

Trustworthiness is likely to suffer when a celebrity endorses too many products and is seen too often by consumers. This is because consumers may start to question the authenticity of the celebrity's endorsement and perceive it as solely a paid advertisement rather than a genuine recommendation. Over-exposure and too many endorsements can lead to a decrease in the credibility and trustworthiness of the celebrity endorser.

Which of the Following Source Characteristics Is Likely to Suffer