_____ is defined as an attraction for a source based on a resemblance between the source and receiver of a message.
A)Likability
B)Familiarity
C)Similarity
D)Expertise
E)Power

Question

Quizplus · Accepted Answer

Similarity is defined as an attraction for a source based on a resemblance between the source and receiver of a message. This similarity can be in terms of personality, background, beliefs, or interests. People are more likely to be persuaded by someone who is similar to them because they believe that the person understands their perspective and can relate to their experiences.

_____ Is Defined as an Attraction for a Source Based