In the final stage of the meaning transfer model developed by Grant McCracken:
A)celebrities draw powerful meanings from the roles they assume in their careers.
B)celebrities bring their meanings and images into ads for the products they are endorsing.
C)the meanings that celebrities have given to products are transferred to consumers.
D)promotional campaigns are organized in the presence of the media.
E)the meanings created by celebrities are developed into advertisements.

Question

Quizplus · Accepted Answer

In the final stage of the meaning transfer model, the meanings that celebrities have given to products are transferred to consumers. This occurs through the endorsement and promotion of the product by the celebrity, who has already created a meaning or association with the product. The consumer then associates those meanings with the product and may choose to purchase it based on that association.

In the Final Stage of the Meaning Transfer Model Developed