Which of the following statements is true about source credibility?
A) The influence of a knowledgeable source will be increased if audience members think he or she has underlying personal motives for advocating a position.
B) Enhanced counterarguing should result in greater message acceptance and persuasion.
C) The persuasiveness of a low-credibility source may decline over time due to the sleeper effect phenomenon.
D) A very credible source is more effective when message recipients are not in favor of the position advocated in a message.
E) Advertisers can increase the perception that their sources are trustworthy by using hidden cameras to show that a consumer is a paid spokesperson.
Correct Answer:
Verified
Q16: Advertisers who are concerned about the negative
Q17: Presenting the strongest arguments at the beginning
Q18: The use of comparative advertising is not
Q19: An attractive model facilitates recognition of the
Q20: Promotional planners need to know how decisions
Q22: The notion that a low-credibility source may
Q23: A fatal accident at the production facility
Q24: A television ad for VenusCell Inc. shows
Q25: _ is the process where a receiver
Q26: _ is the extent to which a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents