Advertisers who are concerned about the negative effects of acknowledging a weakness in their brand are likely to choose two-sided messages.

Name: Advertisers who are concerned about the negative effects of acknowledging a weakness in their brand are likely to choose two-sided messages.
Brand: Quizplus
Rating: 4.8 (30 reviews)

Question

Quizplus · Accepted Answer

Two-sided messages acknowledge both positive and negative aspects of a brand, which can enhance credibility and trust. Advertisers concerned about negative effects typically avoid highlighting weaknesses.

Advertisers Who Are Concerned About the Negative Effects of Acknowledging