High levels of fear in an advertisement can produce inhibiting effects; the receiver may emotionally block the message by tuning it out.

Question

Quizplus · Accepted Answer

High levels of fear in an advertisement can produce inhibiting effects; the receiver may emotionally block the message by tuning it out. Increasing the level of fear from low to moderate can result in increased persuasion, but going beyond that threshold can have negative effects on the audience's willingness to engage with the message.

High Levels of Fear in an Advertisement Can Produce Inhibiting