Finding celebrities or other figures with a trustworthy image is often difficult as many trustworthy public figures hesitate to endorse products.
Correct Answer:
Verified
Q4: A model/celebrity, when used as an indirect
Q5: Information received from sources such as newscasters
Q6: Wearout may occur if consumers no longer
Q7: Creating an image or culture around the
Q8: Independent variables are the steps a receiver
Q10: One of the reasons for a high-credibility
Q11: Clutter levels in television are lowest during
Q12: High levels of fear in an advertisement
Q13: When immediate impact is not the objective
Q14: In terms of source attractiveness, unlike internalization,
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