Independent variables are the steps a receiver goes through in being persuaded.
Correct Answer:
Verified
Q3: The _ is a promotional planning tool
Q4: A model/celebrity, when used as an indirect
Q5: Information received from sources such as newscasters
Q6: Wearout may occur if consumers no longer
Q7: Creating an image or culture around the
Q9: Finding celebrities or other figures with a
Q10: One of the reasons for a high-credibility
Q11: Clutter levels in television are lowest during
Q12: High levels of fear in an advertisement
Q13: When immediate impact is not the objective
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