An attractive model facilitates recognition of the ad but does not enhance copy readership or message recall.

Name: An attractive model facilitates recognition of the ad but does not enhance copy readership or message recall.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Studies have shown that although an attractive model may draw attention to the ad, it does not necessarily lead to improved message recall or readership of the copy. Therefore, advertisers must ensure that their message and product are still the focus of the ad.

An Attractive Model Facilitates Recognition of the Ad but Does