Many marketing managers prefer sales-oriented objectives for advertising because they believe that:
A)the reason a company spends money on advertising and promotion is to sell its products or service.
B)the objective of advertising and other promotional mix elements is usually to communicate information or a selling message about a product or service.
C)the primary role of an IMC program is to communicate.
D)objectives should be based on the achievement of communication objectives.
E)they must provide relevant information and create favorable predispositions toward the brand before purchase behavior will occur.

Question

Quizplus · Accepted Answer

Sales-oriented objectives for advertising focus on driving sales and revenue for the company, which is the primary reason why a company spends money on advertising and promotion in the first place. While communication objectives are important, they are a means to an end - the ultimate goal is to sell more products or services.

Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising Because They