Which of the following statements best describes the relationship between marketing and communications objectives?
A)Marketing objectives and communications objectives are synonymous.
B)Marketing objectives evolve from communications objectives.
C)Communications objectives are derived from marketing objectives.
D)Communications objectives can be developed before the development of marketing objectives.
E)Both communications and marketing objectives are defined only in terms of the reach of a promotional strategy.

Question

Quizplus · Accepted Answer

Communications objectives are derived from marketing objectives. Marketing objectives outline overall goals for a company's marketing efforts, while communications objectives specify how the company plans to communicate about its products or services to its target audience in order to achieve those marketing goals. In other words, communications objectives are a subset of marketing objectives, with a focus on messaging and communications tactics.

Which of the Following Statements Best Describes the Relationship Between