Encouraging current buyers of Spirit, an energy drink, to drink more of the beverage would be an example of a _____ objective.
Which of the following is at the top of the communication effects pyramid?
Which of the following statements is true of communications objectives?
A)It is difficult to translate sales goals into communications objectives.
B)It is always easy to determine the relationship between communications objectives and sales performance.
C)Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs.
D)All marketing and advertising managers accept communications objectives.
E)Precise formulas are to be followed when translating sales goals into specific communications objectives.
Which of the following is at the base of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?