While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product?
A)Awareness
B)Comprehension
C)Trial
D)Liking
E)Knowledge

Question

Quizplus · Accepted Answer

Trial comes just before repurchase of a product in the communication effects pyramid, as it involves actually experiencing the product and deciding whether to continue using it or not. Awareness and knowledge come earlier in the pyramid, while comprehension and liking may influence the decision to try the product but do not guarantee repurchase.

While Moving from the Base to the Tip of the Communication