Which of the following is at the base of the communication effects pyramid?
A)Awareness
B)Preference
C)Trial
D)Purchase
E)Repurchase

Question

Quizplus · Accepted Answer

Awareness is at the base of the communication effects pyramid as it is the first step in the hierarchy of effects model. It is the initial stage of creating brand knowledge and involves making the target audience aware of the brand or product, its features and benefits. Without awareness, there can be no further progress up the pyramid towards preference, trial, purchase, and repurchase.

Which of the Following Is at the Base of the Communication