According to McCann-Erickson's concept of emotional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the:
A)emotional ties he or she has with the product and/or brand.
B)brand personality.
C)product benefits.
D)product rank in the market.
E)market share of the product.

Question

Quizplus · Accepted Answer

The most basic relationship a consumer has with a brand, according to McCann-Erickson's concept of emotional bonding, is based on the product benefits, which are the fundamental reasons a consumer considers a brand.

According to McCann-Erickson's Concept of Emotional Bonding, the Most Basic